Live A/B Testing

A/B Testing

What is A/B Testing?
A/B testing is where, we make a hypothesiss and create two different versions of a website, and provide it to set of users each. Whichever gets high traffic, and conversion rate wins, and usually will be finalized as final design of hosted website.
As part of this project, live-hosted a real website, temporarily and created two versions of it. Created a hypothesis and performed the following metrics calculation, followed by statiscal tests.

  • Click through rate
  • Time to Click
  • Return rate
  • Dwell time
Then performed statistical significance tests like T-test and Chi-squared test Finally, found our hypothesis to be true. It was a significant learning, to do this mini-project.